Design of the communication strategy

An educational proposal launched by Fundación Telefónica and Fundación La Caixa, which seeks to close the educational gap in the world through quality digital education for children in vulnerable geographical areas.

Customer: Profuturo.

Sector: Education

Services: Design of the communication strategy


To give visibility to the ProFuturo project and its work in the Spanish media.

Design of the communication strategy.


Preparation of press releases, management of reports and opinion articles.

Personalised interviews with the most important media in the country.

Coordination and management of the programme’s dissemination actions.


Achieving significant media coverage of ProFuturo and its main promoters (César Alierta).