PROFUTURO.
Design of the communication strategy
An educational proposal launched by Fundación Telefónica and Fundación La Caixa, which seeks to close the educational gap in the world through quality digital education for children in vulnerable geographical areas.
Customer: Profuturo.
Sector: Education
Services: Design of the communication strategy
Targets
To give visibility to the ProFuturo project and its work in the Spanish media.
Design of the communication strategy.
Actions
Preparation of press releases, management of reports and opinion articles.
Personalised interviews with the most important media in the country.
Coordination and management of the programme’s dissemination actions.
Results
Achieving significant media coverage of ProFuturo and its main promoters (César Alierta).