CONFEDERACIÓN NACIONAL DE AUTOESCUELAS.

Strategic communication design.

National Confederation of Driving Schools The National Confederation of Driving Schools (CNAE) currently brings together 58 provincial associations serving some 8,000 driving schools, which employ approximately 32,000 workers.

Customer: Confederación Nacional de Autoescuelas.

Sector: Motor.

Services: Strategic communication design

Targets

To position the organisation as the main informative reference in the world of motoring, driving schools and traffic.

Actions

Identification of messages.

Strategic communication design.

Implementation of communication plan.

Crisis management.

Results

CNAE has become an informative reference in the main news milestones of the year.