ASICI (ASOCIACIÓN INTERPROFESIONAL DEL CERDO IBÉRICO).
To promote the campaign ``Choose your colour, choose your Iberian``
Interprofessional Agri-food Organisation (OIA), non-profit making, in which organisations from the production branch (farmers) and the processing branch (industrialists) of Iberian pork are equally represented.
Customer: ASICI.
Sector: Agri-food
Services: To promote the campaign “Choose your colour, choose your Iberian”
Targets
To promote the campaign “Choose your colour, choose your Iberian” to publicise the system of seals that guarantees that the product is Iberian.
Actions
Appearance in the main national headlines, organisation of press trips with national and international media.