ASICI (ASOCIACIÓN INTERPROFESIONAL DEL CERDO IBÉRICO).
To promote the campaign ``Choose your colour, choose your Iberian``
Interprofessional Agri-food Organisation (OIA), non-profit making, in which organisations from the production branch (farmers) and the processing branch (industrialists) of Iberian pork are equally represented.
Services: To promote the campaign “Choose your colour, choose your Iberian”
To promote the campaign “Choose your colour, choose your Iberian” to publicise the system of seals that guarantees that the product is Iberian.
Appearance in the main national headlines, organisation of press trips with national and international media.