IBERIA CARDS
Presentation of the new Iberia Sendo card
Financial institution in charge of issuing Iberia SENDO credit cards, operating in Spain since 2002.
Customer: Iberia Cards.
Sector: Financial
Services: Presentation of the new Iberia Sendo card
Targets
Presentation of the new Iberia Sendo card to the media.
Actions
Preparation of a press kit.
Drafting, sending and follow-up of the press announcement.
Arranging interviews with the General Manager of the company.
Attention to media requests.
Results
Numerous media attended the presentation and subsequent publication of the information in different media.